Who We Are
About Us
Jufram Investment Recycling Company is a Kenyan plastics recycling enterprise dedicated to advancing a circular economy. From our plant in Ruai, Nairobi, we specialize in converting plastic waste into high‑quality recycled materials that replace virgin plastics and help lower carbon emissions.
We work with businesses, communities, and public institutions to keep plastic in circulation and out of nature. By combining technical expertise with a strong community focus, we offer practical, scalable solutions to the plastic waste crisis.
Our Mission
Our mission is to transform plastic waste into valuable resources while reducing reliance on virgin plastics and cutting carbon emissions, contributing to a greener, more sustainable world.
Every partnership, program, and product we create is guided by this purpose. We focus on solutions that are both environmentally sound and economically viable, so that zero waste becomes a realistic choice for businesses and communities alike.
Our Vision
We envision a future where plastics remain in a continuous loop of use and reuse, instead of ending up in landfills, open dumps, or waterways. In this future, materials are kept at their highest value for as long as possible, and communities enjoy cleaner, healthier environments.
Through our work, we aim to help make the circular economy for plastics the new normal in Kenya and across the region.
Sustainability – placing environmental responsibility at the center of our decisions and operations.
Our Values
Innovation – investing in new technologies and methods that improve plastic recycling and resource efficiency.
Community – working with local communities and institutions to build awareness and practical solutions that benefit people on the ground.
Partnership – collaborating with clients and stakeholders to achieve measurable, shared impact.
Our Approach and Impact
We provide end‑to‑end recycling solutions that make it simpler for organizations to manage plastic waste responsibly. From customized collection systems to specialized recycled materials, we work alongside our partners to design approaches that fit real‑world operations.
Our clients see real results: reduced waste volumes, lower disposal costs, stronger sustainability indicators, and recognition for environmental leadership. At the same time, our community partnerships help build local awareness and create pathways for people to participate in a circular economy for plastics.
